Let us tell you more about This Old Bag!
Read our 2016 Press Release.
Read our 2014 Post Event Press Release.
Read our 2013 Post Event Press Release.
Members of the media: please email for more information or call (415) 932-6020 x102
2014 Press Highlights
October 25th, 2014
More than 400 eager supporters snapped up designer collections, classic vintage and celebrity handbags and fabulous live auction packages at the 10th Annual This Old Bag: The Power of the Purse presented by Kaiser Permanente, Rocket Fuel and Wells Fargo at the Bently Reserve on Oct. 17. The annual handbag auction gala raised $302,000 to the benefit Breast Cancer Emergency Fund, which provides immediate financial assistance to low-income people battling breast when they are too sick to work and, since 2001, has provided over $2 million dollars in assistance to help families maintain financial stability during a devastating illness. » Read More
August 13, 2014
San Francisco and St. Helena–based Caldwell Snyder Gallery hosted more than 100 guests on August 6 for a private preview of designer handbags to be auctioned off at the 10th annual This Old Bag: The Power of the Purse event on October 17. More than 20 handbags from designers such as Lanvin, Jonathan Adler, Zac Posen, and Louis Vuitton were on display, with proceeds benefiting the Breast Cancer Emergency Fund (BCEF). Karen Caldwell, Ted Hannig, Jessica Hon, and Maya Labban were among the guests at the event, while the honorary committee includes Democratic Leader Nancy Pelosi, Congressman Mike Honda, Christopher Bently, and Hilary Newsom Callan. » Read More
Last Wednesday, August 6th, 2014 more than 100 of the San Francisco Bay Area’s most generous citizens gathered at the CALDWELL SNYDER Gallery to preview donated celebrity and designer handbags that will be auctioned off at the 10th Annual THIS OLD BAG, The Power of the Purse, an annual benefit for Breast Cancer Emergency Fund (BCEF). More than 20 bags were available for preview, including designs from major fashion houses such as LANVIN, ZAC POSEN, several from LOUIS VUITTON, and more. » Read More
On Wednesday, August 6, 2014, more than 100 of the Bay Area’s most generous citizens gathered in the beautiful Caldwell Snyder Gallery to preview celebrity and designer handbags that will be auctioned off at the 10th Annual This Old Bag: The Power of the Purse, a benefit for Breast Cancer Emergency Fund (BCEF) that takes place on Friday, October 17 at the Bently Reserve. More than 20 bags were available for preview, including designs from major fashion houses such as Diane Von Furstenberg, Lanvin, Jonathon Adler, Elie Tahari, Zac Posen, Coach, Siso, and several Louis Vuittons. For more information visit This Old Bag. » Read More
2013 Press Highlights
November 1, 2013
This Old Bag: The Power of the Purse held is annual gala benefiting Breast Cancer Emergency Fund on Friday, October 18, at the St. Regis Hotel in San Francisco. Donated designer bags from celebrities , sponsors and private donors were on the block to benefit low-income individuals battling breast cancer in three Bay area counties. » Read More
Red Carpet Bay Area
The ninth annual This Old Bag: Power of the Purse event held at the St. Regis Hotel in San Francisco raised a record $255,000 for Breast Cancer Emergency Fund on October 18, 2013. The fundraiser featured both a silent and a live auction of designer handbags. Designs from fashion houses such as Chanel, Gucci, Louis Vuitton and Marc Jacobs were donated by celebrities and sponsors. » Read More
October 13, 2013
Prada, Hermes, Yves Saint Laurent, Chanel, Gucci , Judith Leiber, Louis Vuitton, Marc Jacobs, Tory Burch, Versace and dozens more. . .The Ninth Annual This Old Bag: The Power of the Purse Fundraiser is coming to the St. Regis this Friday, October 18th, presented by The Breast Cancer Emergency Fund (BCEF). The event will feature donated couture and designer bag from such well known fashion houses and from celebrities such as Sharon Stone and Eva Longoria, Helping to Raise Much Needed Funds for Low Income People Battling Breast Cancer in Three Bay Area Counties. » Read More
Radio Alice 97.3 CBS
BCEF Executive Director Mike Smith and Host Committee Member Alexandra Skillman interviewed by CBS Radio’s Liz St. John. Stores and sponsors have donated new purses for the big auction. Many celebrities have also donated purses…most just slightly used…probably once on a red carpet or for a photo shoot! » Listen Here.
Breast Cancer Emergency Fund (BCEF) is proud to announce that its signature gala, This Old Bag: The Power of the Purse 2013, held on October 18th raised a record $255,000 for low-income people battling breast cancer. » Read More